Brink Active Branding

When approached by a client seeking to establish a brand identity for her new athletic apparel line, I embraced the opportunity to create something both inspiring and empowering. With a vision for a brand that exuded sophistication yet remained approachable and inviting, I embarked on a journey of creative exploration.

Opting for a minimalist logo and brand mark, I aimed to convey the idea of navigating life's challenges together, fostering a sense of connection and unity. Drawing inspiration from the earth, I carefully selected colors that evoked the spirit of adventure while exuding positivity, boldness, and a touch of femininity.

To achieve a balance of clean sophistication and approachability, I paired these earthy tones with a bold sans-serif typeface. This choice not only lent the brand a modern aesthetic but also ensured it remained welcoming and inclusive to its audience.

Incorporating complementary textures and patterns, I sought to infuse the brand with a sense of movement and excitement, reflecting the dynamic nature of the target market's experiences. From concept to execution, this project encapsulated a full brand identity, with applications showcased below.